The team hired Earthquakes Assistant Coach Ian Russell as Head Coach on November 22, 2016. It was also stated that San Jose would have control over the technical side of the club. On June 29, 2016, Reno 1868 announced a two-year partnership with the San Jose Earthquakes of MLS. The fans response refined the contest down to three finalists-Reno FC, Reno United, and Reno 1868-with the winner being Reno 1868 Football Club, a nod to the founding year of the City of Reno. Over 5,300 entries were submitted during a lengthened initial contest portion, followed by fans choosing from amongst the top six names: Reno FC, FC Reno, Reno Silver FC, Reno City FC, Reno United, or Reno 1868. To generate interest and increased fan involvement with a successful acquisition of a team, the new "USL Reno 2017" team would be named through a contest. The club would be owned by Herbert Simon. On September 16, 2015, USL announced that they would expand to Reno, Nevada starting in 2017. Nevertheless, Reno now has a large youth soccer base and growing popularity of the sport. Previously, northern Nevada has had three other professional minor league soccer teams: Reno Rattlers, Northern Nevada Aces, and Nevada Wonders.
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